{"title":"The Emphasis Range by BBcos","description":"\u003ch1\u003eEmphasis\u003c\/h1\u003e\n\u003cp\u003eEmphasis is the line designed to preserve the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ebeauty of hair\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein all its forms, needs, and fragility. It includes various treatments with a high percentage of\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003enatural ingredients\u003c\/strong\u003e, each specifically addressing a particular type of hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBLOND-TECH EFFECT\u003c\/strong\u003e  Beautiful on the inside, blonde on the outside.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCOLOR-TECH EFFECT\u003c\/strong\u003e  The solution for perfect dyed hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"emphasis-blond-tech-purple-blue-feeding-shampoo-250ml-1000ml","title":"Emphasis Blond-Tech Purple Blue Feeding Shampoo  250ml - 1000ml","description":"\u003cp\u003eKeep blonde, bleached, and highlighted hair looking fresh, bright, and beautifully nourished with \u003cstrong\u003eEmphasis Blond Tech Purple Blue Feeding Shampoo 250ml\u003c\/strong\u003e by BBcos. Formulated with a powerful purple-blue pigment, this toning shampoo neutralises brassy yellow and orange tones on contact, leaving hair visibly cooler, brighter, and more vibrant after every wash.\u003c\/p\u003e\u003cp\u003eBut this isn't just a toning shampoo — the Blond Tech formula is enriched with nourishing ingredients that feed and strengthen lightened hair, restoring moisture and improving manageability without weighing it down. The result? Blonde hair that looks salon-fresh between appointments.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePurple-blue pigment neutralises brassy and yellow tones\u003c\/li\u003e\n\u003cli\u003eNourishing formula strengthens and moisturises lightened hair\u003c\/li\u003e\n\u003cli\u003eLeaves hair brighter, cooler, and more vibrant\u003c\/li\u003e\n\u003cli\u003eSuitable for blonde, bleached, and highlighted hair\u003c\/li\u003e\n\u003cli\u003e250ml — part of the BBcos Emphasis Blond Tech range\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BBcos","offers":[{"title":"250ml","offer_id":57269968994684,"sku":null,"price":7.32,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":57269969027452,"sku":null,"price":17.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7971\/6476\/files\/bbcos-emphasis-purple-blue-feeding-shampoo_bdb168a6-a6c5-4711-9bbc-daad29efabd7.png?v=1785406065"},{"product_id":"emphasis-blond-tech-purple-blue-feeding-mask-250ml-1000ml","title":"Emphasis Blond-Tech Purple Blue Feeding Mask  250ml - 1000ml","description":"\u003cp\u003eGive lightened hair the deep treatment it deserves with \u003cstrong\u003eEmphasis Blond Tech Purple Blue Feeding Mask 250ml\u003c\/strong\u003e by BBcos. This intensive conditioning mask combines the toning power of purple-blue pigments with a rich, nourishing formula to neutralise brassy tones while deeply restoring moisture, strength, and softness to bleached and highlighted hair.\u003c\/p\u003e\u003cp\u003eUse it weekly as part of your blonde maintenance routine and feel the difference — hair that's smoother, stronger, and noticeably cooler in tone after just one application. Perfect for use at home between salon visits or as an in-salon treatment to finish a colour service.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePurple-blue pigment neutralises yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eDeeply nourishes and restores moisture to lightened hair\u003c\/li\u003e\n\u003cli\u003eImproves strength, softness, and manageability\u003c\/li\u003e\n\u003cli\u003eSuitable for blonde, bleached, and highlighted hair\u003c\/li\u003e\n\u003cli\u003e250ml — part of the BBcos Emphasis Blond Tech range\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BBcos","offers":[{"title":"250ml","offer_id":57269982298492,"sku":null,"price":7.32,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":57269982331260,"sku":null,"price":17.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7971\/6476\/files\/bbcos-emphasis-purple-blue-feeding-mask.png?v=1785407064"},{"product_id":"emphasis-blond-tech-glow-serum-100ml","title":"Emphasis Blond-Tech Glow Serum  100ml","description":"\u003cp\u003eFinish every blonde service with a luminous, glass-like shine using \u003cstrong\u003eEmphasis Blond Tech Glow Serum 100ml\u003c\/strong\u003e by BBcos. This lightweight, fast-absorbing serum is the ultimate finishing touch for blonde, bleached, and highlighted hair — sealing the cuticle, taming frizz, and delivering an intense, mirror-like glow that lasts.\u003c\/p\u003e\u003cp\u003eA few drops are all it takes to transform dry, dull, or frizzy hair into sleek, radiant strands that catch the light beautifully. Whether applied to damp hair before blow-drying or to dry hair as a finishing serum, the Glow Serum adds brilliance and softness without any greasy residue.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLightweight serum for instant shine and frizz control\u003c\/li\u003e\n\u003cli\u003eSeals the cuticle for a smooth, glass-like finish\u003c\/li\u003e\n\u003cli\u003eUse on damp or dry hair for versatile styling\u003c\/li\u003e\n\u003cli\u003eNo greasy residue — absorbs quickly and evenly\u003c\/li\u003e\n\u003cli\u003e100ml — part of the BBcos Emphasis Blond Tech range\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BBcos","offers":[{"title":"Default Title","offer_id":57273040994684,"sku":null,"price":8.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7971\/6476\/files\/bbcos-emphasis-glow-serum-white-background.png?v=1786522531"},{"product_id":"emphasis-blond-tech-diamond-mask-250ml","title":"Emphasis Blond-Tech Diamond Mask  250ml","description":"\u003cp\u003eRestore brilliance and luminosity to lightened hair with \u003cstrong\u003eEmphasis Blond Tech Diamond Mask 250ml\u003c\/strong\u003e by BBcos. Inspired by the clarity and brilliance of diamonds, this luxurious treatment mask is specially formulated for blonde, bleached, and highlighted hair — delivering an intense dose of nourishment while enhancing shine and smoothness to a mirror-like finish.\u003c\/p\u003e\u003cp\u003eThe rich, creamy formula penetrates deep into the hair structure, rebuilding strength and elasticity lost during the lightening process. Use it regularly and experience hair that feels silkier, looks glossier, and radiates that coveted high-shine blonde brilliance.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIntense nourishing mask for blonde and lightened hair\u003c\/li\u003e\n\u003cli\u003eEnhances shine and smoothness for a brilliant, glossy finish\u003c\/li\u003e\n\u003cli\u003eRebuilds strength and elasticity in chemically treated hair\u003c\/li\u003e\n\u003cli\u003eRich, creamy formula for deep conditioning\u003c\/li\u003e\n\u003cli\u003e250ml — part of the BBcos Emphasis Blond Tech range\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BBcos","offers":[{"title":"Default Title","offer_id":57273067995516,"sku":null,"price":7.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7971\/6476\/files\/bbcos-emphasis-diamond-feeding-mask.png?v=1785408507"},{"product_id":"emphasis-blond-tech-quartz-mask-250ml","title":"Emphasis Blond-Tech Quartz Mask  250ml","description":"\u003cp\u003eReveal smoother, stronger, and more radiant blonde with \u003cstrong\u003eEmphasis Blond Tech Quartz Mask 250ml\u003c\/strong\u003e by BBcos. Inspired by the purifying and strengthening properties of quartz crystal, this premium treatment mask is designed to deeply restore and protect blonde, bleached, and highlighted hair — leaving it visibly healthier and beautifully luminous.\u003c\/p\u003e\u003cp\u003eThe rich formula works from within the hair structure to replenish lost moisture, improve elasticity, and smooth the cuticle for a sleek, polished finish. Whether used as a weekly treatment or an in-salon finishing step, the Quartz Mask delivers a noticeable transformation with every use.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDeeply restores moisture and elasticity to lightened hair\u003c\/li\u003e\n\u003cli\u003eSmooths the cuticle for a sleek, polished finish\u003c\/li\u003e\n\u003cli\u003eStrengthens and protects chemically treated hair\u003c\/li\u003e\n\u003cli\u003eLeaves hair luminous, soft, and more manageable\u003c\/li\u003e\n\u003cli\u003e250ml — part of the BBcos Emphasis Blond Tech range\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BBcos","offers":[{"title":"Default Title","offer_id":57273077006716,"sku":null,"price":7.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7971\/6476\/files\/bbcos-emphasis-quartz-feeding-mask.png?v=1785408920"},{"product_id":"emphasis-blond-tech-amber-mask-250ml","title":"Emphasis Blond-Tech Amber Mask  250ml","description":"\u003cp\u003eWrap lightened hair in warmth and intense nourishment with \u003cstrong\u003eEmphasis Blond Tech Amber Mask 250ml\u003c\/strong\u003e by BBcos. Inspired by the rich, restorative properties of amber, this luxurious treatment mask is crafted for blonde, bleached, and highlighted hair that needs a serious boost of hydration, softness, and vitality.\u003c\/p\u003e\u003cp\u003eThe deeply conditioning formula penetrates the hair shaft to replenish lost proteins and moisture, restoring suppleness and shine to dry, brittle, or over-processed hair. With regular use, hair feels noticeably softer, more resilient, and full of life — the perfect complement to any blonde maintenance routine.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIntensely nourishing mask for dry and over-processed blonde hair\u003c\/li\u003e\n\u003cli\u003eRestores proteins, moisture, and suppleness to lightened hair\u003c\/li\u003e\n\u003cli\u003eLeaves hair softer, shinier, and more resilient\u003c\/li\u003e\n\u003cli\u003eIdeal for regular use as part of a blonde maintenance routine\u003c\/li\u003e\n\u003cli\u003e250ml — part of the BBcos Emphasis Blond Tech range\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BBcos","offers":[{"title":"Default Title","offer_id":57273104662908,"sku":null,"price":7.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7971\/6476\/files\/bbcos-emphasis-amber-feeding-mask.png?v=1785408468"},{"product_id":"emphasis-color-tech-detox-shampoo-250ml-1000ml","title":"Emphasis Color-Tech Detox Shampoo  250ml \u0026 1000ml","description":"\u003cp\u003eStart every colour service on a clean slate with \u003cstrong\u003eEmphasis Color Tech Detox Shampoo\u003c\/strong\u003e by BBcos — available in 250ml and 1000ml sizes. This deep-cleansing pre-colour shampoo is specially formulated to remove product build-up, mineral deposits, and impurities from the hair and scalp, creating the ideal foundation for more even, vibrant, and long-lasting colour results.\u003c\/p\u003e\u003cp\u003eBy thoroughly purifying the hair before colour application, the Detox Shampoo helps colour penetrate more evenly and adhere more effectively — meaning better coverage, truer tones, and improved colour longevity. A must-have step in any professional colour preparation routine.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDeep-cleansing formula removes build-up and impurities pre-colour\u003c\/li\u003e\n\u003cli\u003eImproves colour penetration, evenness, and longevity\u003c\/li\u003e\n\u003cli\u003eIdeal as a pre-colour preparation step\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli\u003eAvailable in 250ml and 1000ml — part of the BBcos Emphasis Color Tech range\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BBcos","offers":[{"title":"250ml","offer_id":57273144672636,"sku":null,"price":7.36,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":57273144705404,"sku":null,"price":17.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7971\/6476\/files\/bbcos-emphasis-detox-shampoo.png?v=1785402987"},{"product_id":"emphasis-color-tech-acidifying-mask-250ml-1000ml","title":"Emphasis Color-Tech Acidifying Mask  250ml \u0026 1000ml","description":"\u003cp\u003eLock in colour, restore balance, and leave hair silky smooth with \u003cstrong\u003eEmphasis Color Tech Acidifying Mask\u003c\/strong\u003e by BBcos — available in 250ml and 1000ml sizes. This professional post-colour treatment is designed to close the hair cuticle after colour application, sealing in pigment and restoring the hair's natural pH balance for longer-lasting, more vibrant colour results.\u003c\/p\u003e\u003cp\u003eBy acidifying the hair after chemical services, this mask helps prevent colour fade, reduces porosity, and leaves hair noticeably smoother, shinier, and easier to manage. An essential finishing step for any professional colour service.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCloses the cuticle and seals in colour after chemical services\u003c\/li\u003e\n\u003cli\u003eRestores the hair's natural pH balance post-colour\u003c\/li\u003e\n\u003cli\u003eReduces porosity for longer-lasting, more vibrant colour\u003c\/li\u003e\n\u003cli\u003eLeaves hair smoother, shinier, and more manageable\u003c\/li\u003e\n\u003cli\u003eAvailable in 250ml and 1000ml — part of the BBcos Emphasis Color Tech range\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BBcos","offers":[{"title":"250ml","offer_id":57273147556220,"sku":null,"price":7.36,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":57273147588988,"sku":null,"price":17.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7971\/6476\/files\/bbcos-emphasis-acidifying-mask.png?v=1785402833"},{"product_id":"emphasis-color-tech-myplex-active-1-250ml","title":"Emphasis Color-Tech Myplex Active #1  250ml","description":"\u003cp\u003eProtect and strengthen hair during every colour and chemical service with \u003cstrong\u003eEmphasis Color Tech Myplex Active 1 250ml\u003c\/strong\u003e by BBcos. This is the first step in the professional Myplex bond-building system — a powerful in-salon treatment that works during colour or bleach application to protect the hair's internal bonds from damage caused by chemical processes.\u003c\/p\u003e\u003cp\u003eMixed directly into your colour or bleach, Myplex Active 1 forms a protective shield around the hair's bonds, reducing breakage, improving elasticity, and leaving hair in significantly better condition after chemical services. The result is stronger, healthier hair that's more receptive to colour — and clients who can see and feel the difference.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStep 1 of the BBcos Myplex bond-building system\u003c\/li\u003e\n\u003cli\u003eMixed into colour or bleach during application\u003c\/li\u003e\n\u003cli\u003eProtects hair bonds from chemical damage\u003c\/li\u003e\n\u003cli\u003eReduces breakage and improves elasticity\u003c\/li\u003e\n\u003cli\u003e250ml — part of the BBcos Emphasis Color Tech range\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BBcos","offers":[{"title":"Default Title","offer_id":57273151095164,"sku":null,"price":20.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7971\/6476\/files\/bbcos-emphasis-myplex-active.png?v=1785404285"},{"product_id":"emphasis-color-tech-myplex-refiner-2-250ml","title":"Emphasis Color-Tech Myplex Refiner #2  250ml","description":"\u003cp\u003eComplete the bond-building process and leave hair stronger than ever with \u003cstrong\u003eEmphasis Color Tech Myplex Refiner 2 250ml\u003c\/strong\u003e by BBcos. This is the second and final step in the professional Myplex system — applied after colour or bleach is rinsed, it works to rebuild and reinforce the hair's internal bonds that were exposed during the chemical service.\u003c\/p\u003e\u003cp\u003eUsed together with Myplex Active 1, the Refiner 2 seals and consolidates the bond repair process, dramatically improving hair strength, elasticity, and overall condition. Clients will immediately notice the difference — hair that feels softer, more resilient, and healthier after even the most intensive colour or lightening service.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStep 2 of the BBcos Myplex bond-building system\u003c\/li\u003e\n\u003cli\u003eApplied after rinsing colour or bleach\u003c\/li\u003e\n\u003cli\u003eRebuilds and reinforces hair bonds post-chemical service\u003c\/li\u003e\n\u003cli\u003eImproves strength, elasticity, and overall hair condition\u003c\/li\u003e\n\u003cli\u003e250ml — part of the BBcos Emphasis Color Tech range\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BBcos","offers":[{"title":"Default Title","offer_id":57273191104892,"sku":null,"price":11.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7971\/6476\/files\/bbcos-emphasis-myplex-refiner.png?v=1785404437"},{"product_id":"emphasis-color-tech-stain-out-200ml","title":"Emphasis Color-Tech Stain Out  200ml","description":"\u003cp\u003eKeep skin clean and colour services looking professional with \u003cstrong\u003eEmphasis Color Tech Stain Out 200ml\u003c\/strong\u003e by BBcos. This fast-acting colour stain remover is specially formulated to quickly and gently remove hair colour and tint marks from the skin, hairline, ears, and neck — without causing irritation or dryness.\u003c\/p\u003e\u003cp\u003eAn essential product in any professional colourist's kit, Stain Out makes the finishing touches of every colour service quick and effortless. Simply apply to the stained area, wipe away, and reveal clean, colour-free skin — leaving clients looking polished and salon-perfect from the moment they leave the chair.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast-acting formula removes hair colour stains from skin\u003c\/li\u003e\n\u003cli\u003eGentle on skin — no irritation or dryness\u003c\/li\u003e\n\u003cli\u003eIdeal for use on hairline, ears, neck, and hands\u003c\/li\u003e\n\u003cli\u003eEssential finishing product for professional colour services\u003c\/li\u003e\n\u003cli\u003e200ml — part of the BBcos Emphasis Color Tech range\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BBcos","offers":[{"title":"Default Title","offer_id":57273381028220,"sku":null,"price":8.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7971\/6476\/files\/bbcos-emphasis-stain-out.png?v=1785403393"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7971\/6476\/collections\/bbcos-emphasis-range-white-background.png?v=1786444492","url":"https:\/\/barryhairport.com\/collections\/the-emphasis-range.oembed","provider":"Hairport","version":"1.0","type":"link"}