L'Oreal Dia Color 60ml

L'Oreal Professional Dia Color is an advanced, ammonia-free alkaline demi-permanent hair colour system designed to combat dullness by reversing the appearance of melanin loss. This salon-exclusive range delivers rich, multi-dimensional tones and features up to 100% true-to-tone natural reflects while providing up to 70% grey hair coverage. Ideal for clients seeking low-maintenance hair colour without a harsh regrowth line, it enhances natural depth and lasts comfortably for up to six weeks.

Formulated with up to 92% natural-origin ingredients, the creamy gloss formula is highly concentrated with deep conditioning agents, including shea butter, hyaluronic acid, and glycerin for intense hydration and nourishment. Its specialized Melanin Gap Filler Technology works alongside an alkaline base to gently deposit high-tech pigments, yielding up to three times more shine than untreated hair. By balancing performance with high ingredient naturality, L'Oréal Dia Color serves as the industry standard for refreshing faded mid-lengths, toning, and subtle grey blending.