{"product_id":"wella-color-touch-plus-creme-lotion-1-ltr-13-vol-4","title":"Wella Color Touch Plus Creme Lotion 1 Ltr  13 Vol 4%","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWella Color Touch Plus Emulsion (4% \/ 13 Vol)\u003c\/b\u003e is a specialised cream activator designed explicitly for the \u003cb\u003eColor Touch Plus\u003c\/b\u003e demi-permanent hair colour line. It is slightly stronger than the standard 1.9% emulsion, making it the go-to choice when you need extra vibrancy or enhanced coverage while still maintaining a gentle, ammonia-free colour process.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eKey Benefits \u0026amp; Use Cases\u003c\/b\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0in;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cb\u003eIntense Grey Blending:\u003c\/b\u003e While standard Color Touch covers up to 50% grey, using this 4% lotion with the \u003ci\u003ePlus\u003c\/i\u003e colour line allows you to blend up to \u003cb\u003e70% stubborn grey hair\u003c\/b\u003e.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cb\u003eRich, Deep Results:\u003c\/b\u003e It works perfectly for depositing rich, deep tones or punchy, vibrant shades (like intense reds and coppers) that require a slightly stronger activation to lock into the hair.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cb\u003eGentle Formulation:\u003c\/b\u003e At 13 Volume, it provides a very slight, gentle shift to help the pigments penetrate the hair shaft, but it will not drastically lift or bleach your natural base colour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eMixing and Application\u003c\/b\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0in;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo2; tab-stops: list .5in;\"\u003e\n\u003cb\u003eThe Mixing Ratio:\u003c\/b\u003e Unlike standard hair dyes, this system uses a strict \u003cb\u003e1:2 mixing ratio\u003c\/b\u003e. For every 1 part of Color Touch Plus colour cream, you must mix 2 parts of this 4% lotion (for example, 30g of colour cream to 60g of lotion).\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo2; tab-stops: list .5in;\"\u003e\n\u003cb\u003eTexture:\u003c\/b\u003e It has a thick, velvety cream consistency. This ensures that once mixed, the formula sticks to the hair strands without dripping, allowing for precise application.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo2; tab-stops: list .5in;\"\u003e\n\u003cb\u003eProcessing Time:\u003c\/b\u003e It is typically left to develop for 20 minutes (or 15 minutes if using added heat) on towel-dried or dry hair, depending on your target result.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hairport","offers":[{"title":"Default Title","offer_id":57223042236796,"sku":null,"price":10.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7971\/6476\/files\/wella-color-touch-plus-emulsion-4-13-vol.png?v=1785252733","url":"https:\/\/barryhairport.com\/products\/wella-color-touch-plus-creme-lotion-1-ltr-13-vol-4","provider":"Hairport","version":"1.0","type":"link"}