{"product_id":"wella-illumina-60ml","title":"Wella Illumina 60ml","description":"\u003cdiv class=\"n6owBd awi2gc\"\u003e\n\u003cspan class=\"\"\u003e\u003c!--TgQPHd|||[[\u0026quot;https:\/\/www.wella.com\/professional\/en-GB\/illumina-color\u0026quot;,null,null,[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[{\u0026quot;1218\u0026quot;:[16]}]],16,null,\u0026quot;Illumina Color Metallic Hair Dye | Wella Professionals GB\u0026quot;,\u0026quot;Create dimensional and natural-looking colour with up to 100% grey coverage with Illumina Color. Microlight Technology allows light to enter hair and radiate out, giving it a youthful luminosity. The built-in Metal Purifier helps to protect hair from extra damage happening in the presence of metals wherever colour is placed. Vegan and Globally committed to no animal testing.\u0026quot;,\u0026quot;https:\/\/encrypted-tbn2.gstatic.com\/images?q\\u003dtbn:ANd9GcQeVgHnsG1rS2_Vg6jRjCvVvx_Ln_iCj0_I5uOCfssl1ZTHq3Dhau67gVYgfyBHeg6WNdgOx2h330ufU1I\u0026quot;,\u0026quot;Wella Professionals\u0026quot;,\u0026quot;https:\/\/encrypted-tbn3.gstatic.com\/faviconV2?url\\u003dhttps:\/\/www.wella.com\\u0026client\\u003dAIM\\u0026size\\u003d128\\u0026type\\u003dFAVICON\\u0026fallback_opts\\u003dTYPE,SIZE,URL\u0026quot;,[[1785515181774026,4280135,1916385511],null,null,null,null,[[0,13]]],null,\u0026quot;3eb69fcc-ef33-444b-93d6-d3a4a52c0eaa\u0026quot;]]--\u003e\u003c\/span\u003e\u003cstrong\u003eWella Professional Illumina\u003c\/strong\u003e is a premium, permanent salon hair colour line universally celebrated for creating an ethereal, \u003cstrong class=\"rQesXe MPyX\"\u003esheer, and multi-dimensional finish\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e. Operating on a \u003cstrong class=\"rQesXe MPyX\"\u003estandard 1:1 mixing ratio\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e with Welloxon Perfect developers, it can lighten hair by up to \u003cstrong class=\"rQesXe MPyX\"\u003ethree levels\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e or be used to darken and enhance natural tones. Unlike traditional permanent colours that provide a heavy, opaque finish, Illumina features an ultra-sophisticated blend of microtones that mimic the hair’s natural highs and lows. This allows it to offer \u003cstrong class=\"rQesXe MPyX\"\u003eup to 100% grey and white hair coverage\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e with a uniquely translucent, youthful appearance rather than a flat, solid block of colour.\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"n6owBd awi2gc\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"n6owBd awi2gc\"\u003eThe defining hallmark of \u003cspan class=\"iNqyIf\"\u003eWella Illumina\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e is its patented \u003cstrong class=\"rQesXe MPyX\"\u003eMicrolight Technology\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e, which delivers up to \u003cstrong class=\"rQesXe MPyX\"\u003e70% more light reflection\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e compared to other standard hair color brands. This technology works by micro-encapsulating copper and other metallic ions trapped on the hair cuticle, preventing them from reacting with the peroxide and causing free-radical damage during processing. By keeping the surface of the hair cuticles perfectly smooth, clear, and healthy, light is able to pass deeply into the strand and radiate outward in any lighting condition. Furthermore, the vegan formula incorporates a built-in \u003cstrong class=\"rQesXe MPyX\"\u003eMetal Purifier\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e for superior hair protection and integrates \u003cstrong class=\"rQesXe MPyX\"\u003eME+ dye technology\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e in select variations to minimize the risk of developing new hair colour 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