Wella Color Touch Plus Creme Lotion 1 Ltr 13 Vol 4%

Wella Color Touch Plus Emulsion (4% / 13 Vol) is a specialised cream activator designed explicitly for the Color Touch Plus demi-permanent hair colour line. It is slightly stronger than the standard 1.9% emulsion, making it the go-to choice when you need extra vibrancy or enhanced coverage while still maintaining a gentle, ammonia-free colour process.

Key Benefits & Use Cases

• Intense Grey Blending: While standard Color Touch covers up to 50% grey, using this 4% lotion with the Plus colour line allows you to blend up to 70% stubborn grey hair.
• Rich, Deep Results: It works perfectly for depositing rich, deep tones or punchy, vibrant shades (like intense reds and coppers) that require a slightly stronger activation to lock into the hair.
• Gentle Formulation: At 13 Volume, it provides a very slight, gentle shift to help the pigments penetrate the hair shaft, but it will not drastically lift or bleach your natural base colour.

Mixing and Application

• The Mixing Ratio: Unlike standard hair dyes, this system uses a strict 1:2 mixing ratio. For every 1 part of Color Touch Plus colour cream, you must mix 2 parts of this 4% lotion (for example, 30g of colour cream to 60g of lotion).
• Texture: It has a thick, velvety cream consistency. This ensures that once mixed, the formula sticks to the hair strands without dripping, allowing for precise application.
• Processing Time: It is typically left to develop for 20 minutes (or 15 minutes if using added heat) on towel-dried or dry hair, depending on your target result.