Wella Illumina 60ml

Wella Professional Illumina is a premium, permanent salon hair colour line universally celebrated for creating an ethereal, sheer, and multi-dimensional finish. Operating on a standard 1:1 mixing ratio with Welloxon Perfect developers, it can lighten hair by up to three levels or be used to darken and enhance natural tones. Unlike traditional permanent colours that provide a heavy, opaque finish, Illumina features an ultra-sophisticated blend of microtones that mimic the hair’s natural highs and lows. This allows it to offer up to 100% grey and white hair coverage with a uniquely translucent, youthful appearance rather than a flat, solid block of colour.

The defining hallmark of Wella Illumina is its patented Microlight Technology, which delivers up to 70% more light reflection compared to other standard hair color brands. This technology works by micro-encapsulating copper and other metallic ions trapped on the hair cuticle, preventing them from reacting with the peroxide and causing free-radical damage during processing. By keeping the surface of the hair cuticles perfectly smooth, clear, and healthy, light is able to pass deeply into the strand and radiate outward in any lighting condition. Furthermore, the vegan formula incorporates a built-in Metal Purifier for superior hair protection and integrates ME+ dye technology in select variations to minimize the risk of developing new hair colour allergies.