Wella Shinefinity 60ml

Wella Professionals Shinefinity Zero Lift Hair Glaze is an innovative, ammonia-free demi-permanent colour glaze meticulously engineered to provide translucent, true-to-tone color with zero lift and zero damage. Operating on a precise 1:1 mixing ratio exclusively with its dedicated Shinefinity Activators, this salon system is designed to fade seamlessly over six weeks without creating a distinct line of regrowth. While it is not designed for opaque white hair coverage, it provides a soft, ultra-natural veil that blends up to 30% grey hair. This makes it the premier professional choice for post-lightening toning, refreshing faded mid-lengths, and performing zero-lift colour corrections.

The defining breakthrough of Wella Shinefinity is its state-of-the-art Balanced pH Technology. The no-drip gel-cream formula enters the hair at a mildly alkaline pH of 8.3 to gently expand the cuticle and deposit pigment, then steadily drops to a controlled acidic range of 6.5 throughout development to seal the hair structure shut. This precise chemical buffer prevents unpredictable colour shifting on highly porous or sensitized hair. Responsibly formulated to be vegan and completely free from silicones, drying alcohols, parabens, PPD, and PTD, it delivers up to 250% shinier hair and up to 50% smoother texture compared to untreated bleached hair.